by Monica Herrera | Billboard magazine
Jay-Z, Will Smith and Jada Pinkett Smith have officially
signed on as co-producers of Fela!, a new musical about Nigerian
Afrobeat pioneer Fela Anikulapo-Kuti opening November 23 on
Broadway. The news confirms weeks of speculation that the three would back
the show.
Although a rep for
Fela! did not say how large of an investment the
celebrities are making, their endorsement alone gives
Fela!'s profile a
significant boost just a week before its premiere. "There's going to be an
enormous incentive for people to investigate Fela when they know that Jay-Z and
Will Smith are all rabid fans,"
Rikki Stein, Kuti's former co-manager and
the executor of his estate, recently told
Billboard. "It's a sign
that the underground is moving overground."
Fela! will help find a larger audience for Kuti, who pioneered
Afrobeat from the sounds of
James Brown and West African high-life music,
became a political icon in his native
Nigeria and earned the admiration
of everyone from
Paul McCartney to the Brazilian singer
Gilberto Gil
before dying in
1997. Stein plans to capitalize on this exposure to
cement his legacy as one of the greatest artists of the 20th century.
"I have an abiding regret that Fela never achieved the recognition he
deserved during his lifetime," Stein says. "We have a long row to hoe in terms
of general knowledge and acceptance."
In addition to greenlighting
Fela!, Kuti's estate has licensed his
catalog to the newly revived
Knitting Factory Records. The well-timed
deal will result in the reissue of Kuti's complete catalog -- 45 albums --
during the next 12 years.
"The industry always talks about who the next big legacy artist will be,"
says
Ian Wheeler, label manager of Knitting Factory Records. "It should
have been Fela years ago. We're really trying to bring a new audience around the
world, and particularly in the U.S., to his music."
Up first is the
October 27 release
The Best of the Black
President, a compilation of Kuti's best-known material. The set is being
sold at previews of
Fela! and at
Felabrations, a series of
Afrobeat DJ parties organized by Knitting Factory Records and its marketing
partner,
Giant Step.
"We're a conduit for raising awareness of Afrobeat," says
DJ Rich
Medina, who founded the Kuti tribute party
Jump N' Funk in
2001
and headlined four of 18 Felabrations nationwide. "It's a way of helping the
cause."
"The first thing we're doing is galvanizing the core base of Fela fans,"
Giant Step founder/CEO
Maurice Bernstein says, "then using the messaging
to make him relevant in a universal way. You can live in
Detroit and
understand what [the famous Kuti saying] 'Music is the weapon' means, just like
you would
Bob Marley's 'One Love' or
Marvin Gaye's 'What's Going On?'
"
The first batch of reissues, to be distributed by
Sony RED, arrive
February 2, 2010:
The '69 Los Angeles Sessions,
Live
With Ginger Baker,
London Scene/Shakara,
Rodoforofo
Fight,
Open & Close/Afrodisiac and
Gentleman/Confusion. It's not only the first time Kuti's early
London
recordings with
Koola Loobitos will be reissued but also the debut of his
catalog on vinyl, which Knitting Factory hopes will attract a new generation of
music collectors who listen to African-influenced bands like V
ampire Weekend.
"Every day there are traces of new people discovering Fela's music,"
Wheeler says. "But there has never been a swell of activity around him like
this."
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